Posts Tagged ‘Aimee Cho’
Aimee Cho’s inimitable style recipe is detailed in Glamour this month. A sequin dress here, a cotton t-shirt there, some killer accessories…and voila – effortless day to night style! Her spring collection will be arriving at LN any day now, and we’re beyond excited about our trunk show with the designer next week! Stay tuned for details and give us your email so we can holla when the Gryphon goodies arrive!
The only thing cooler than Gryphon’s collection of easy chic separates is the designer herself. And it’s no surprise that the former Vogue editor should be included in the “New Guard” of visionary fashion designers. In Aimee’s world, a sequin tunic layers effortlessly over sweats and a delicate beaded chiffon dress is paired with a vintage army jacket. This unexpected clash of dress codes is fresh and fun. It’s how modern women want to dress and her collection is a perfect reflection of her coveted personal style. Shop Gryphon now!
Hints of military and grunge defined Gryphon’s Fall 10 collection. Designer Aimee Cho manages to interpret two rather hardcore, masculine themes into lovely and wearable clothes with a serious “it girl” factor. Pictured above in her sunlit drenched showroom adorned with curious objects and vintage finds, Cho is the line’s perfect muse.
Aimee Cho launched Gryphon two years ago to fill a void in the market for one of fashion’s most iconic pieces, the trench coat. Cho’s reinterpretation of the trench is the foundation upon which Gryphon was built. Not only is the trench a staple for every woman’s wardrobe but this timeless essential can be worn day to night, rain or shine.
This season Cho extended her collection to a line of delicately embellished clothing that you can of course wear under your favorite trench. Sequined tanks, dresses, and skirts along with fabulously beaded tunics and tops look perfect paired with your relaxed boyfriend jeans.
We love Gryphon not only because of the signature unexpected detail but because the look of Gryphon is eclectic and irreverent which is the embodiment of the Les Nouvelles woman.
Keep it up Cho!
Read more about Gryphon in this month’s Lucky mag and check out Aimee’s new showroom.