Operations

In 2004, college friend Johannes Mahmood, Matteo Gottardi, and Michael Leen opened their first shop in SoHo where they imported and sold authentic global work wear to a small but loyal group of customers. Their customers were drawn to the inherent beauty that lay in the functional details and task specific design of each uniform and garment. Whether it was the reinforced seams of a contractor's jacket, the bright colors of the fireman's coat, or the unique pockets of a Marine's dress shirt, people wanted clothes that were born of necessity and whose design served a purpose greater than sheer aesthetic beauty.

Using those original pieces as blueprints, the brand and its aesthetic sensibilities grew, Operations began designing full collections that not only maintained the integrity of those authentic and purpose serving details, but reinterpreted the fits and fabrics into fashionable pieces that could be worn daily. Raw wools gave way to Italian tweeds, combat fatigues became blazers and blouses, starched cottons were replaced with washed linen, yet the lineage of the original pieces remained evident in every new style.