ISSA

Daniella Helayel, based in London, created Issa when she couldn't find a dress to wear - and decided to design her own. "I wanted a dress that made me feel comfortable and glamorous at the same time, one that could take me anywhere, from work to play, bedroom to boardroom," says Helayel.

The name Issa comes from the sense of elation Helayel encountered on beaches at home in Brazil: "'Issa' is a surfer's cry of joy when riding the perfect wave." That happiness remains central to her philosophy. The abiding spirit of Issa, even for clothes worn in formal situations, is one of sunshine and warmth. She wants women to feel as relaxed, confident and sexy as they do on holiday. ISSA dresses are both beautiful and highly wearable and are typically designed in luxurious silk jersey, with distinctive colors and unique prints.