IRO

IRO is a beautiful French line of ready-to-wear pieces that has just recently been established in select retailers in the US. IRO pieces are crafted with particular attention to pattern, texture, and detail to embody the fresh and feminine spirit of modern young women.

Owners and brothers, Laurent and Arik Bitton bring their background in the music industry to their designs. They gained experience in fashion while running the family's business, and in 2002 decided to launch their own line. IRO owes its name to the Japanese word for "color," and the Bitton brothers combine luminous vintage prints with city-chic attitude. Inspired by the trendy, jet-setting crowd, Laurent and Arik have created a sexy, playful, and energetic line of clothing.

Shop the IRO Collection
IRO Ouval Button Up

IRO Ouval Button Up $165.00

Souk Stripes

IRO's Moroccan thick gauze cotton button up | Snap buttons (looks great worn open too) | Double front pockets | Salmon, teal and beige stripes


100% Cotton
Machine Wash
IRO Kilav Hole Tee

IRO Kilav Hole Tee $97.00

Ripped in all the right places

IRO's holey tee | 100% linen to gives tee a worn in look | Super soft | Your favorite tee with a perfect drape and fashion fit

100% linen
machine wash
IRO Aor Cuffed Sweatshort

IRO Aor Cuffed Sweatshort $110.00 $77.00

No Sweat Style

IRO's cuffed sweatshorts | Elastic waist | Silk button fly | Feels like your favorite sweats, but with a high fashion fit.


100% cotton
machine wash
IRO Solete Sweater Dress

IRO Solete Sweater Dress $280.00 $112.00

Cozy chic!

IRO's heather blue short sleeve sweater dress. Fringe detail on shoulders.

35% Viscose, 20% Nylon, 29% Lambswool, 8% Angora, 8% Cashmere
Hand Wash
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