Gryphon

Gryphon's designer, Aimee Cho, is a former Fashion Writer for Vogue Magazine, where she worked for 6 years. While Cho was still at Vogue, a brainstorming meeting about the essential building blocks of a modern wardrobe prompted an idea for a business. She realized that of the foundation pieces discussed - a t-shirt, a cashmere knit, a tailored pantsuit, great fitting jeans, a city tote and a chic trench coat - numerous resources exist for all categories at a wide range of pricepoints except for the trench. The romantic yet strong image of the origins of the trench coat - the brave soldier protected from the elements - appealed to Cho. A vision for a brand began to emerge and Gryphon New York was born.