In 2007, as a follow-up to the immediate success of her main collection FENTON, designer Dana Lorenz launched FALLON, a lower-priced diffusion collection of graphic and layerable pieces, like chains and bangles adorned with geometric shapes and the brand’s iconic studs. FALLON is an editor favorite, and both collections are consistently featured in top publications worldwide. Dana has been recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award.