Alice Ritter’s signature style in her own words would be “French Girl in New York” or “French Romantic meets Annie Hall.” Alice is attracted to femininity with a certain masculine edge and finds nothing sexier than a woman who assumes being a little masculine as well. She incorporates this sensibility in all the tailored pieces, jackets, and crisp white shirts that are staples in her collection that combine the romantic soft lines with a bit of the tough Parisian girl finesse. Ritter understands that designing starts with what her personal needs as a woman dictates. All her pieces reveal a little bit of herself in them. She’s always trying to design the perfect uniform, or the ideal outfit that will take her from day into night seamlessly and one that she would feel comfortable wearing endlessly. “I honestly ask myself if I would be wearing what I design, and I do! It's the best way to find out what works or not.”