the site

Hatched from the idea that a chic little boutique site could possess big web technology, Les Nouvelles was created to merge fashion and functionality. The tightly edited selection of clothing and accessories designed by the editorial darlings of contemporary fashion are merchandised in a clever and inspiring web design. With innovative applications such as a customizable "closet" and a stylist tool that allows guests to mix and match the wares, Les Nouvelles is streamlining the virtual shopping experience.

the girl

The Les Nouvelles girl possesses an inimitable personal style that is both effortless and enduringly chic. Versatility is what she values most in her wardrobe and the ability to spread the love to all of her favorite pieces from coveted vintage finds to up and coming designer labels. Clever styling gets her through an ever changing schedule as she seamlessly goes from day to night with a de-layer here and an accessory swap there. Always taking risks, she forever fashions new approaches while keeping things authentic. Her refreshing style is swayed by her mood which can drift from eclectic to classic and tough to delicate, or a mix of them all. Above all, her raison d'etre is having fun, which resonates in her daily fashion adventures.